BrightBytes: Optimizing Big Data Benefits for Education

Follow BrightBytes on :

Traci Burgess, CEO, BrightBytesTraci Burgess, CEO
Although big data has made significant contributions to a variety of fields ranging from e-commerce and healthcare, to physics and biology, its application within education still remains incipient. As educators know, there is certainly no lack of data across each organization. In fact, educators have access to enormous amounts of data, but this data is often housed in a myriad of siloed systems, in countless formats. As more data is captured, educators must effectively integrate, manage, and analyze this ever-growing, complex data to inform decisions and drive learning. With a mission to help educators turn big data into big benefits for students, BrightBytes, a leading education data management organization, provides an end-to-end data solution, from data integration to advanced analytics.

The BrightBytes DataSense platform is an integration platform that allows education organizations and edtech partners to effectively capture, clean, and integrate disparate data into a centralized location and enables bi-directional flows between applications. “DataSense resolves the growing challenge of data integration by providing one central, online medium to unify all data, utilizing purposeful data from software applications and preparing it for state reporting,” states Tracy Burgess, CEO, BrightBytes. Complementing the DataSense platform is Clarity, a decision-support platform that analyzes complex data against research-based frameworks, and delivers results across intuitive, easy-to-understand dashboards and reports. Each of Clarity’s modules offer role-based insights to address educators’ challenges, such as financial visibility, technology learning, graduation rates, digital security and privacy, and more.

Our end-to-end data solutions not only enable educators to effectively integrate complex data, but also engage with data in an educative way that drives change


Together, these platforms constitute a first-of-a-kind solution that employs an intricate four step data management cycle–data integration, educative research, advanced analysis, and actionable insights. “Our end-to-end data solutions not only enable educators to manage and view data in an educative and engaging format, but also facilitate action-driven next steps to address education’s biggest challenges,” remarks Burgess.

As a result of this award-winning approach to data management, BrightBytes has earned a reputation as a leader in the industry. Currently one in five schools across 47 states, and with an international presence in 8 countries, millions of students have experienced the positive impact of BrightBytes. For example, since 2013, West Virginia has increased graduation rates by nearly 5 percent. Education leaders have attributed much of this improvement to the statewide adoption of the BrightBytes Early Warning module, which allows educators to utilize predictive analytics to identify at-risk students earlier and with greater accuracy than previous systems. BrightBytes was also a clear choice for the Colorado Department of Education (CDE) to fulfill legislative requirements to provide a public-facing financial transparency website. The BrightBytes Financial Transparency module translates complex data around the revenue and expenditures for school sites, districts, and multi-district educational services agencies into easy-to-understand data visualizations delivered across engaging dashboards. In fact, BrightBytes is currently having several advanced conversations with large districts and states across the U.S. about capturing performance, demographic, and financial data, and translating that complex data into easy-to-understand visualizations for local communities and the public.

The incredible success of the BrightBytes platforms can be largely attributed to its team of highly experienced individuals. Comprised of a diverse group of data analysts, researchers, education experts, designers, and system dynamics modelers, it is the team’s relentless conviction to development that allows BrightBytes to provide such powerful solutions. As BrightBytes moves ahead, it will continue to address the issues that arise in the K-12 educational arena and expand its product lines and sales teams across the U.S. and globally.

BrightBytes News

BrightBytes DataSense Platform to Expand Data Integration for Educators as Part of Microsoft Education

SAN FRANCISCO: Leading education data analytics organization, BrightBytes, today, announced the sale of data integration platform, DataSense, to Microsoft. This will enable the DataSense platform, already the premier integration platform as a service (IPaaS) solution for both education solution providers and U.S. school districts, to improve data interoperability and integration across a global market.

DataSense has proven itself a best-in-class data integration platform, evident not only by multiple Microsoft Partner of the Year Awards, but also by the platform's robust capabilities. DataSense currently integrates secure data for millions of learners across hundreds of districts daily. Central to the fundamental success of the DataSense platform, Microsoft will also be welcoming the BrightBytes data management team to the global education team.

Leaders from both Microsoft and BrightBytes believe that adding DataSense to the Microsoft education product offering was the natural next phase in their ongoing work together. With this announcement, Microsoft can help DataSense scale to more people faster. General Manager of Education Strategy and Platforms at Microsoft, Steve Liffick, shares, “In the coming months, we’re excited to begin the process of integrating DataSense technology into our products for schools, providing a single, more secure, Microsoft-based service that will unlock the power of data analytics for schools. As we start this journey of integration, BrightBytes customers using DataSense can rest assured they will not experience any disruption.” In fact, educators can expect the exceptional support BrightBytes provided in the past, but from a larger team, focused entirely on the DataSense product.

BrightBytes’ vision to use data to improve the way the world learns can only be achieved when educators have access to high-quality, communicable data. Efficient, wide-spread data integration lies at the core of BrightBytes’ analytics work, and Microsoft can make this a reality for all schools much more quickly. BrightBytes CEO, Traci Burgess, explains, “We are excited about the global acceleration this sale provides to our mission. Schools around the world will benefit greatly from capabilities across data integration, interoperability, and provisioning."

BrightBytes will continue to grow their analytics organization, which currently provides research-based, predictive analytics across school improvement, digital learning, and student success, via their Clarity® platform, to over 25,000 schools globally. The BrightBytes team will also partner further with Microsoft, turning to the DataSense platform for integration needs.

Share this Article:
15 Most Promising EdTech Startups - 2019